9 Best Digital PR Agencies in 2024: Client Favorite Picks

December 18, 2024
| Maria Harutyunyan
| 10 Min Read
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In the fast-growing world, Digital PR agencies must be proactive and seize the moment to create successful and innovative campaigns. 

We have thoroughly analyzed over 20 digital PR agencies and prepared a filtered list of clients' favorite best digital PR agencies with proven success, saving you valuable time on research. 

If you're searching for a reliable Digital PR agency, you'll definitely find the best ones in our curated list!

Best Digital PR Agencies List

  • Loopex Digital
  • Absolute Digital
  • Screaming Frog
  • Reboot Online
  • JBH
  • Search Intelligence
  • Distinctly
  • Impression Digital
  • Digitaloft

How We Evaluated Each Digital PR Agency

Our approach was driven by the perspective of a client searching for a reliable Digital PR service provider with a proven track record of success. That’s why we conducted a detailed manual analysis of SERP (search engine results page) to identify relevant Digital PR agencies. Additionally, we consulted with our expert Digital PR team to ensure we included all important criteria for a transparent evaluation.

By adopting this client-centric viewpoint, we established a transparent and well-defined evaluation strategy, ensuring a thorough assessment to identify the top digital PR agencies in today's dynamic industry. 

All Digital PR agencies had to have: 

  • Case studies on their websites, proving  Digital PR experience and success. 
  • Recently (2022-now) published creative and viral Digital PR campaigns.
  • Secured high-quality, relevant backlinks with their campaign from reputable and high-authority websites.
  • Client testimonials and references.
  • Review, rating, or awards to be considered; at least one of these.
  • Communication transparency and easy to reach out to for discussing pricing and company-specific strategies. 
  • Digital PR team with basic SEO knowledge.
  • Versatile industry expertise and experience with top brands.
  • Niche-relevant approach to not harm company reputation.
  • Active on the market for at least 5 years.

Exploring Client-Favorite Digital PR Agencies

We know that client satisfaction and successful campaigns are the most important and defining factors in every service. Here are the top digital PR firms that meet all required criteria:

Loopex Digital

Loopex Digital digital pr services

Loopex Digital specializes in securing high-quality backlinks from top-tier publications. The agency focuses on enhancing organic traffic, improving domain ratings, and acquiring unique backlinks that competitors cannot easily replicate. The company emphasizes agility, hands-on experience, and a dedicated commitment to achieving client success.

  • Viral Campaign Example: Bard's launch campaign with backlinks from 50+ publications. The campaign had a 90% open rate, which is exceptional in terms of Digital PR campaigns (the average open rate is around 30%)
  • Strategies: Leveraging trending events for quick link acquisition through reactive PR campaigns that include conducting thorough data research, personalized journalist outreach, detailed campaign reports.
  • Secured Links From: Business Insider, MSN, Metro, The Sun, ELLE, Vogue, Nas Daq, The National News, The Independent News, Yahoo News, In Style.
  • Top Clients: Shopify, Oberlo, Sprout Social, Lelo, Art of Living.
  • Awards: Tech Behemoths Awards 2023, Best Digital Marketing Agencies of 2022
  • Reviews: 5.0 stars on Clutch from 34 reviews.
  • Niche Relevance: The agency creates niche-relevant campaigns and crafts campaigns that will connect to the brand.
  • Communication Accessibility: Easy! Just book a call today. 
  • Pricing: Contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! Experts in SEO: linkbuilding, content, technical.
  • Industry Expertise: Link building, technical, content, international, and local SEO services.
  • Culture and Values: Honest, reliable work environment, using ethical practices and sharing knowledge, guaranteed results, and high-value relationships.

Why Clients Choose Loopex Digital

Loopex Digital digital pr client reviews

Bottom Line: What Makes Them Special

The agency uses creative techniques like Newsjacking for their Digital PR campaigns. They do speedy 20-minute call to align with your goals. No contracts, only monthly renewals, as you prefer, and a minimum of 10 guaranteed backlinks per campaign.

Absolute Digital

Absolute Digital digital pr services

Absolute Digital creates buzzworthy campaigns that enhance brand visibility and online presence. Their data-driven approach focuses on securing authoritative links and coverage for their clients. They excel in crafting viral campaigns, engaging in rapid PR responses, and employing visual storytelling to captivate audiences.

  • Viral Campaign Example:mCashAdvance Digital PR” with backlinks from 40+ publications.
  • Strategies: Leveraging data-driven insights for campaigns, rapid PR responses, visual storytelling.
  • Secured Links From: USA Today, Forbes, Miami Herald, Mashable, Finance Yahoo.
  • Top Clients: The National Autistic Society, The National Childbirth Trust, Eden's Gate.
  • Awards: UK Digital Excellence Awards 2023
  • Reviews: 4.9 stars on Clutch from 9 reviews.
  • Niche Relevance: The agency creates niche-relevant campaigns.
  • Communication Accessibility: Contact them via contact form.
  • Pricing: Contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! Profound SEO knowledge & experience.
  • Industry Expertise: Advertising Services, PPC, web design & development, SEO services.
  • Culture and Values: A strong emphasis on creating a supportive and engaging work culture, commitment to professional growth, and mental health.

Why Clients Choose Absolute Digital

Absolute Digital digital pr client reviews

Bottom Line: What Makes The Agency Special

They emphasize the importance of storytelling, deep data analysis, emotional resonance, and engaging content to make their clients' brands stand out. They bring stories to life with their design team’s linkable assets, such as infographics and reports that reveal key insights.

Screaming Frog

Screaming Frog digital pr services

Screaming Frog stands out as a digital PR agency by combining traditional PR tactics with a focus on digital, content marketing, and social campaigns. They help brands earn media coverage, build brand awareness, and attract links, which boosts organic visibility and traffic.

  • Viral Campaign Example: Startle’s campaign (2022-2024) with backlinks from 424 publications.
  • Strategies: Planning based on topical agendas, building relationships for press and media relations, establishing thought leadership, engaging in newsjacking and reactive PR, and managing events.
  • Secured Links From: EuroNews, Huffpost, Metro, The Sun, The Telegraph
  • Top Clients: Voucher Codes, Alzheimer’s Society, Bullion Vault, Disney, Shazam
  • Awards: UK Digital PR Awards 2023, UK Search Awards 2022.
  • Reviews: 4.6/5 stars on Techjockey. from 10 reviews.
  • Niche Relevance: The agency creates niche-relevant campaigns.
  • Communication Accessibility: You can request a proposal on the website!
  • Pricing: Contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! Profound SEO knowledge & experience.
  • Industry Expertise: SEM, SEO; technical, linkbuilding, content, PPC, SMM, CRO etc.
  • Culture and Values: Honest, transparent, and accountable approach, focused on providing great service through excellent communication.

Why Clients Choose Absolute Digital

Screaming Frog digital pr client reviews

Bottom Line: What Makes The Agency Special

Screaming Frog’s team has experience in public relations and event management, resulting in integrated digital PR campaigns with remarkable results. Their expertise spans both B2B and B2C and many different sectors, including travel, healthcare, HR, business, sport, automotive, logistics, beauty, and more.

Reboot Online

Reboot Online digital pr services

Reboot Online creates compelling campaigns based on unique, primary data. Their process emphasizes speed, newsjacking, and collaboration, ensuring campaigns are timely and impactful. They offer a tailored approach, with dynamic ideation and detailed data analysis leading to high-ROI digital PR campaigns.

  • Viral Campaign Example: Lottie’s campaign with backlinks from experts within the niche.
  • Strategies: Leveraging primary data, newsjacking & reactive PR, and fostering collaboration.
  • Secured Links From: Mashable, The Guardian, BuzzFeed, Men’s Health, MSN, People
  • Top Clients: Joor, Uswitch, Viator, Lottie, Forbes (Advisor)
  • Awards: The Drum Awards, Digital Impact Awards, UK Company Culture Awards
  • Reviews: 4.5/5 stars on Google from 8 reviews. Recommended by The Drum 
  • Niche Relevance: The agency creates niche-relevant campaigns.
  • Communication Accessibility: Chat with the Growth Director via contact form.
  • Pricing: Contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! Profound SEO knowledge & experience.
  • Industry Expertise: Link building, content creation, media outreach, SMM.
  • Culture and Values: They prioritize innovation, creativity, and collaboration, 

Why Clients Choose Reboot Online

Reboot Online digital pr client reviews

Bottom Line: What Makes The Agency Special

They have a proprietary tool called Atomic Hub that allows them to monitor and measure the performance and impact of their digital PR campaigns. They use this tool to track the coverage, links, traffic, and conversions that their campaigns generate. They do full-on science experiments and studies (including monitoring heart rates and generating psychological tests, to name a few).

JBH

JBH digital pr services

JBH agency generates unique ideas that are carefully put together. National and international brands trust them to deliver digital PR campaigns that have a measurable impact. Their team is a carefully balanced combination of technical digital expertise and creative journalistic and PR skill sets.

  • Viral Campaign Example: Select Car Leasing’s campaign (2022-2024) with 372 backlinks.
  • Strategies: Data-led approaches, a blend of proactive and reactive digital PR services.
  • Secured Links From: The Sun, Mirror, The Guardian, Vogue, Forbes, Healthline
  • Top Clients: We Thrift, Nouveau Beauty, Nerdwallet, Tails, Hometree, ExpressVPN
  • Awards: UK Digital PR Awards 2023, Global Search Awards 2023
  • Niche Relevance: the agency creates niche-relevant campaigns.
  • Communication Accessibility: Contact them via contact form.
  • Pricing: Contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! Profound SEO knowledge & experience.
  • Industry Expertise: Traditional PR, SEO, Content marketing
  • Culture and Values: Their approach emphasizes the importance of ethical practices, data-driven decision-making, and a commitment to achieving tangible results.

Why Clients Choose JBH 

JBH digital pr client reviews

Bottom Line: What Makes The Agency Special

Their commitment to innovation, delivering performance-driven campaigns. They emphasize a data-led approach to digital PR, combining proactive and reactive press services that distinguish them in the digital landscape.

Search Intelligence

Search Intelligence digital pr services

Search Intelligence stands out as a vibrant digital PR and link-building agency, emphasizing a high-flexibility approach for delivering top-tier, white-hat backlinks from reputable publications. They are dedicated to elevating brands with a unique blend of expertise.

  • Viral Campaign Example: Bulk’s campaign with 40 backlinks.
  • Strategies: newsjacking, expert commentary, data-driven campaigns
  • Secured Links From: Healthline, Daily Mail, The Sun, MSN, Forbes, Elle, The Guardian
  • Top Clients: Pixlr, Bulk, Hostinger, LeoVegas, A-Plan Insurance, VPN Overview
  • Reviews: 4.9/5 stars on Google from 21 reviews.
  • Niche Relevance: The agency creates niche-relevant campaigns.
  • Communication Accessibility: Contact via contact form on the website.
  • Pricing: £5.5K per campaign; contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! great SEO knowledge & experience.
  • Industry Expertise: SEO, Web Development, CRM, Mobile App Development, etc.
  • Culture and Values: Dynamic and unconventional spirit, unique and vibrant working environment that aims to elevate brands

Why Clients Choose Search Intelligence

Search Intelligence digital pr client reviews

Bottom Line: What Makes The Agency Special

Search Intelligence is one of the fastest-growing digital PR agencies nowadays offering 8-12 Links per campaign with no-contract policy; their typical client spend is between £7K and £35K per month. The team also makes fun video case studies for their Digital PR campaigns.

Distinctly

Distinctly digital pr services

Distinctly specializes in crafting compelling narratives that place brands in the spotlight. They leverage their strong relationships with major media outlets, focusing on creating newsworthy content, from surveys to topical stories to ensure that brands gain significant media attention.

  • Viral Campaign Example: Preply’s campaign with 101 pieces of coverage.
  • Strategies: data-led campaigns, reactive PR tactics, and outreachable content audits.
  • Secured Links From: BBC, Gov.uk, Forbes, The Guardian, The Times, Glamour
  • Top Clients: Yumove, Ark Wildlife, Preply, UK Meds, Fertility Family.
  • Awards: UK Company Culture Awards, 2023, UK Search Awards 2022.
  • Reviews: 5/5 stars on Google from 52 reviews.
  • Niche Relevance: The agency creates niche-relevant campaigns.
  • Communication Accessibility: Contact via email or mobile.
  • Pricing: contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! Profound SEO knowledge & experience.
  • Industry Expertise: SEO, PPC, Copywriting, and Content Marketing
  • Culture and Values: They pride themselves on their people-centric approach, focus on creating a supportive atmosphere.

Why Clients Choose Distinctly

Distinctly digital pr client reviews

Bottom Line: What Makes The Agency Special

Distinctly excels in digital PR with data-led campaigns, expert link building, reactive tactics, and content audits, earning recognition for their innovative approach and commitment to enhancing online visibility and credibility.

Impression Digital

Impression Digital digital pr services

Impression Digital is a forward-thinking Digital PR agency known for its innovative strategies and commitment to driving organic growth. They specialize in creating bespoke campaigns that enhance brand visibility and authority through high-quality media coverage and backlinks. Beyond its proficiency in Digital PR, the company has earned acclaim as a leading SEO consulting agency and distinguished excellence in CRO and PPC solutions throughout the UK.

  • Viral Campaign Example: Queensmith’s campaign with 107 pieces of coverage.
  • Strategies: reactive PR and newsjacking, press office functions, trade and local PR, building thought leaders
  • Secured Links From: The Sun, Grazia, Marie Claire, The Telegraph, BBC, Daily Mail
  • Top Clients: Marmalade, Rutland Cycling, Virgin Wines, Clarins UK, Norse Atlantic
  • Awards: UK Search Awards 2023, Independent Agency Awards 2023
  • Reviews: 5/5 stars on Google from 65 reviews.
  • Niche Relevance: The agency creates niche-relevant campaigns.
  • Communication Accessibility: Contact via contact form.
  • Pricing: Contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! great SEO knowledge & experience.
  • Industry Expertise: Paid Search & PPC, SEO, PPC Analytics, Ecommerce Strategy
  • Culture and Values: Emphasizes a culture focused on driving performance, fostering curiosity, continuous learning, and data-driven strategies for growth

Why Clients Choose Impression Digital

Impression Digital digital pr client reviews

Bottom Line: What Makes The Agency Special

Impression Digital's uniqueness comes from their blend of creativity, data-driven strategies, and commitment to social and environmental responsibility. They have a status as a Certified B Corporation and emphasize innovative, tailored campaigns that drive organic growth and enhance brand visibility.

Digitaloft

Digitaloft digital pr services

Digitaloft is a top agency focused on making brands more visible online and growing their presence through smart strategies. Their team works hard to ensure brands not only get noticed but also trusted by audiences, aiming for long-lasting success in the digital world.

  • Viral Campaign Example: JD Group’s campaign with 127 links earned across 3 brands.
  • Strategies: Integration of technical SEO and content creation, positioning brands as industry experts.
  • Secured Links From: Mirror, T3, Daily Star, BBC Countryfile, Mountain Bike Rider, Live for the Outdoors, BBC Good Food
  • Top Clients: Confused.com, Money.co.uk, Millets, GO Outdoors, BOXT, ADT
  • Awards: UK Content Awards, UK Search Awards, The Drum Awards
  • Niche Relevance: The agency creates niche-relevant campaigns.
  • Communication Accessibility: Contact via contact form.
  • Pricing: contact for more specific pricing information.
  • SEO-Knowledgeable Team: Yes! great SEO knowledge & experience.
  • Industry Expertise: SEO, Content Marketing, Infographic Design
  • Culture and Values: They focus on fostering growth, not only for their clients but also within their team, encouraging a supportive and dynamic work environment.

Why Clients Choose Digitaloft

Digitaloft digital pr client reviews

Bottom Line: What Makes The Agency Special

With over 50 specialists, they are one of the industry's largest dedicated digital PR teams. Their emphasis on earning high-quality editorial links and positioning brands as industry leaders showcases their commitment to not just short-term gains but sustainable, organic growth.

How to Choose the Best Digital PR Agencies: 3 Tips

To help you make this decision-making process easy, we have prepared the most useful three tips: 

  • Understand Your Needs: Start by clearly defining your goals; what do you hope to achieve with digital PR? This could be increasing brand awareness, enhancing online visibility, or driving sales. Clear goals help ensure you and the agency are aligned from the start.
  • Set Your Budget: Know how much you can spend; this helps narrow down your agency options to those within your financial reach, ensuring proposals are tailored to what you can afford.
  • Communication is Key: Effective communication is essential. Notice how responsive and clear agencies are from your initial interactions. A good agency should provide regular updates and be open to feedback, ensuring strategies stay aligned with your goals.

Final Thoughts

Selecting the best digital PR firm is an important decision that can significantly influence your brand's online presence and overall success. We are confident that our analysis of the best digital PR agencies will be a valuable resource in finding the perfect partner for elevating your brand and achieving new heights.

FAQs on the Best Digital PR Agencies

Why do businesses need Digital PR agencies?

The best Digital PR agencies improve online visibility, ensuring brands are featured in relevant digital spaces and enhancing their reputation and reach​​​​. Digital PR helps boost a website's SEO performance. Still not convinced? Check out what Google's John Mueller has said before:

John Muller's tweet on digital pr

Is Digital PR an SEO tactic?

Digital PR isn't just an SEO tactic; it's a blend of SEO and PR. It uses online tools to boost a brand's presence and authority, indirectly helping SEO by getting high-quality backlinks and enhancing online visibility. This approach combines the reputation-building aspects of PR with the technical benefits of SEO.

Which are the best digital PR tactics or strategies?

The best digital PR strategies include using Reactive PR to take advantage of media opportunities, running Data-driven campaigns for specific targets, sending out press releases for big news, creating creative campaigns to grab attention, and doing newsjacking to join in on trending topics. These methods help get your brand seen and talked about online.

What is the difference between digital PR and traditional PR?

Digital PR uses online methods for brand promotion, focusing on metrics like website traffic and backlinks, unlike traditional PR, which targets brand impact and media coverage​.

Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!

Maria Harutyunyan
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

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