SEO consulting is the process of hiring SEO experts who provide guidance and strategies to businesses that want to improve their online presence and visibility in search engine results. The SEO consulting companies analyze a company's website, identify areas for improvement, and recommend actions to optimize its performance in search engine rankings.
SEO consulting is designed for new companies navigating the SEO landscape or established businesses looking to boost their rankings.
Does your business fall into one of these categories? To help you pick the best SEO consulting company, we have checked over 80 agencies on reputable sources like Clutch and DesignRush. On top of that, we have also done extensive manual research to identify the top 8 SEO consulting companies.
Top SEO Consulting Companies:
Choosing the SEO consulting companies highlighted in this article was a careful and thorough process. Our approach was based on two fundamental principles:
After compiling an initial list from manual searches, Clutch, and DesignRush, we applied a set of criteria to narrow down the best companies:
Selecting the right SEO consulting company is key to improving your website's visibility. The comparison chart below highlights the featured firms’ crucial aspects, such as Clutch rating, hourly rate, years in the industry, and company size. Take a look and see how these companies stack up against each other:
| COMPANY | CLUTCH RATING | HOURLY RATE | YEARS IN THE INDUSTRY | COMPANY SIZE |
|---|---|---|---|---|
| LOOPEX DIGITAL | 5/5 | $25 - $49 | 5+ | 50-249 |
| VICTORIOUS | 4.9/5 | $100 - $149 | 10+ | 50-249 |
| INFRONT WEBWORKS | 5/5 | $100 - $149 | 20+ | 10-49 |
| IGNITE DIGITAL | 4.9/5 | $50 - $99 | 10+ | 10-49 |
| SEO DISCOVERY | 4.7/5 | $10 - $25 | 10+ | 10-49 |
| STRAIGHT NORTH | 4.7/5 | $100 - $149 | 20+ | 50-249 |
| RANKINGS.IO | 4.8/5 | $150 - $199 | 10+ | 50-249 |
| COALITION TECHNOLOGIES | 4.8/5 | $50 - $99 | 10+ | 50-249 |
Loopex Digital's SEO consulting has a three-step approach: evaluation, strategy development, and implementation. This approach helps clients move beyond their competitors and see a notable increase in organic traffic. With a focus on tangible results, Loopex Digital provides SEO services aimed at driving business growth.
Services: SEO Consulting, Local SEO, International SEO, On-site SEO, Digital PR, Link Building, Technical SEO, E-commerce SEO
Service Focus: 100% SEO
Ratings: 5/5 on Clutch (from 34 reviews)
Client Reviews: Client reviews for Loopex Digital on Clutch consistently praise the company for its exceptional ability to drive tangible results through effective SEO strategies. For example, one reviewer mentioned that the agency’s efforts led to a 40% increase in organic traffic and first-page ranking for their main target keyword on Google. The team's commitment to client success and proactive communication were also highlighted.
Another reviewer highlighted Loopex Digital's impact on keyword rankings, domain authority, and month-over-month web traffic growth. They noted the team's professionalism, deep industry experience, and commitment to schedules. These reviews collectively reveal the company’s dedication to achieving outstanding results for its clients.
Transparency and Ethical Practices: As highlighted on the company’s About Us page and reinforced by user reviews we've discussed, Loopex Digital prioritizes transparency and ethical SEO practices:
Certifications/Awards: Tech Behemoths Awards 2023, Best Digital Marketing Agencies of 2022
Conclusion:
Pros:
Cons:
Victorious is a top SEO consultancy known for its custom, technology-enhanced SEO services that boost brand visibility, leads, and revenue across diverse industries. Their impressive case studies offer real-world examples of successful campaigns and show their commitment to transparency and partnership.
Services: On-Page SEO, SEO Audit, Link Building, SEO Consulting
Service Focus: 100% SEO
Ratings: 4.9/5 on Clutch (from 90 reviews).
Client Reviews: Customers commonly appraise Victorious for their exceptional customer service, hands-on account management, and ability to improve search rankings significantly. Users report the agency’s organized, accessible, and customizable approach.
Some reviews noted they focus on how clients perceive them instead of getting actual results. Some clients also have had delays in getting their work, and their search rankings haven't improved in line with their business goals.
Transparency and Ethical Practices: Reinforced by user testimonials and prominently featured on their Company and Method pages, Victorious upholds a commitment to transparency and ethical SEO practices:
Certifications/Awards: 160+ awards, including Search Engine Land - SEO Agency of the Year, U.S. Search Awards - U.S. SEO Agency of the Year, Clutch - Enterprise SEO Agency of the Year
Conclusion:
Pros:
Cons:
Infront Webworks is a well-experienced digital marketing agency that has been helping businesses succeed online for over 20 years. They specialize in SEO consulting services and focus on putting clients first, as seen in their extensive case studies, making them a trustworthy choice for improving your online presence and website traffic.
Services: Enterprise SEO, Local SEO, SEO Audit, SEO Consulting.
Service Focus: 85% SEO, 10% Web Development, 5% Web Design.
Ratings: 5/5 on Clutch (from 52 reviews).
Client Reviews: Infront Webworks consistently receives high praise from clients for their quality of work, schedule adherence, and cost-effectiveness, with an average rating of 5.0 on Clutch. Clients appreciate the agency's adaptability and willingness to adjust their ideas, leading to site performance improvements and increased leads. Infront Webworks' transparent communication and inclusive approach also contribute to better outcomes.
Transparency and Ethical Practices: As seen in positive user feedback and prominently highlighted on their About Us page, Infront Webworks underscores its commitment to transparent and ethical SEO practices:
Certifications/Awards: Clutch - Top E-Commerce SEO Company, 2019, SEOBlog- Top Rated SEO Company, 2019
Conclusion:
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Cons:
Ignite Digital is a dynamic digital marketing agency with over 10 years of expertise in SEO. They focus on delivering excellent results for clients by customizing their SEO strategies to each business's specific needs.
Services: Link building, On-site SEO, Content development, SEO Consulting
Service Focus: 70% SEO, 10% PPC, 10% SMM, 10% Web Design
Ratings: 4.9/5 on Clutch (from 114 reviews)
Client Reviews: In general, Ignite Digital receives positive feedback from clients for their SEO efforts. Clients note significant improvements in online visibility, search rankings, website traffic, and inquiries through contact forms. Ignite Digital is commended for their efficiency in delivering requirements on time and their responsiveness to client needs.
However, there have been a few cases where the website’s performance didn't improve as expected. Despite these isolated issues, Ignite Digital is generally praised for its SEO consulting services and commitment to satisfying clients.
Transparency and Ethical Practices:
Supported by customer feedback and highlighted on their About Us page, Ignite Digital places a strong emphasis on transparency and ethical SEO practices:
Certifications/Awards: Clutch - Top B2B Company, 2023
Conclusion:
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Cons:
Since 2007, SEO Discovery has been a trusted leader in SEO consulting services. With an in-house team of experts, they specialize in creating custom strategies to boost your search engine rankings, driving leads, sales, and revenue. What sets them apart is their innovative blend of SEO and Data Science. They provide a dedicated team, effective communication, and customized SEO strategies to help your business succeed in the digital realm, as also showcased in their portfolio.
Services: On-site optimization, Content development, Local SEO, SEO Consulting, SEO Audit
Service Focus: 100% SEO
Ratings: 4.7/5 on Clutch (from 35 reviews)
Client Reviews: SEO Discovery receives highly positive feedback from clients. Clients consistently rate them with top scores for quality, schedule adherence, and cost-effectiveness. They appreciate SEO Discovery's dedication to innovation and customization, which has led to notable improvements in various SEO aspects.
There is one less favorable review mentioning that SEO Discovery failed to deliver on their promises and produced poor-quality backlinks that did not improve the website's position. Despite this isolated negative feedback, SEO Discovery is widely commended for its performance.
Transparency and Ethical Practices:
As showcased on their website and reviews, SEO Discovery emphasizes its dedication to transparency and ethical SEO approaches:
Certifications/Awards: Clutch - Top Digital Marketing Agency in India, 2022, Expertise - Best Local SEO Agency, 2022
Conclusion:
Pros:
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Straight North is an SEO and digital marketing agency with over 25 years of experience in the field. They specialize in delivering customized SEO consulting services that aim to improve online visibility and drive traffic for businesses across various industries. Their long-standing presence in the market underscores their ability to adapt to the evolving digital landscape and consistently deliver effective solutions.
Services: National SEO, Local SEO, E-commerce SEO, Enterprise SEO, SEO Consulting
Service Focus: 70% SEO, 25% PPC, 5% Web Design
Ratings: 4.7/5 on Clutch (from 123 reviews)
Client Reviews: Customers express satisfaction with Straight North's services, highlighting their ability to meet monthly goals, deliver quality work promptly, and maintain communication. Many clients noted the agency's proactive approach and valuable suggestions, noting improvements in leads, market share, and overall site performance.
However, there are mentions of areas for improvement, such as the desire for more detailed reporting and a lack of clear communication in one case. But overall, the feedback underscores Straight North's professionalism, efficiency, and reliability in driving positive outcomes for their clients.
Transparency and Ethical Practices:
User feedback above and the company’s information on the website highlight their dedication to transparency and ethical SEO practices:
Certifications/Awards: 10 Best Award - Best SEO Agency Award 2018
Conclusion:
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Founded in 2013, Rankings.io specializes in delivering exceptional SEO results for attorneys and law firms. As seen in their portfolio, with a strong commitment to customer service and a track record of success, Rankings.io is now expanding its services to serve clients in various legal practice areas, emphasizing their dedication to achieving positive outcomes and continued growth.
Services: On-site SEO, Content development, Link building, Technical SEO, SEO Consulting.
Service Focus: 90% SEO, 10% PPC, 10% Advertising
Ratings: 4.8/5 on Clutch (from 58 reviews)
Client Reviews: Rankings.io mainly has received positive reviews from clients in the legal industry. Clients have praised their responsiveness and communication, with one client noting that "They have an answer to all my questions and are organized with our account." Additionally, Rankings.io has shown expertise and a deep understanding of their field, helping clients achieve positive results in terms of organic traffic and ROI. There have been some concerns regarding the results. One client noted that he didn't see an increase in leads and customers as promised, and they also didn't receive the expected number of backlinks, leading to disappointment in the results. Except for isolated cases, Rankings.io has demonstrated strengths in communication and expertise, as cited by clients.
Transparency and Ethical Practices:
Reinforced by testimonials, portfolio, and stated on their About page, Rankings.io underscores a commitment to transparency and ethical SEO practices:
Certifications/Awards:
UpCity - Best of Marketing & Advertising, 2021
Conclusion:
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Cons:
Coalition Technologies is the leading e-commerce, digital marketing, and SEO firm in the United States. With over a decade of experience, they have established themselves as experts in the SEO industry. With 780+ case studies, 25 million monthly organic visitors, and a focus on proven SEO methods, they are known for delivering results-driven solutions.
Services: On-Site SEO, E-commerce SEO, Local SEO, Link building, SEO Consulting
Service Focus: 70% SEO, 10% PPC, 10% Web Development, 10% Web Design
Ratings: 4.8/5 on Clutch (from 112 reviews)
Client Reviews:
Coalition Technologies has mainly received positive feedback from clients in various industries. Clients have praised their ability to provide comprehensive reports, diagnose issues, and recommend important changes that led to improvements in SEO and website performance. They also appreciate effective communication and timeliness.
There has been one concern regarding project timelines and quality. The reviewer noted delays in project delivery. Despite this, Coalition Technologies seems to maintain a strong focus on communication and strives to provide a positive user experience for clients.
Transparency and Ethical Practices:
Emphasized through their extensive portfolio, client testimonials and featured in their About Us page, Coalition Technologies underscores its commitment to transparency and ethical SEO practices:
Certifications/Awards: Clutch - Top SEO Company for E-commerce, 2023, UpCity - Top SEO Agency, Find Best SEO - Best Local SEO Company, 2021
Conclusion:
Pros:
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Choosing the best SEO consulting company for your business is a critical decision that can significantly impact your online visibility and overall success. Here’s a guide to help you make an informed choice:
Initial Consultation and Expertise Verification: The journey begins with an introductory call with an SEO consulting company. This conversation is your opportunity to assess whether the company genuinely understands your needs and can propose a clear strategy for achieving your SEO goals. If the interaction feels scripted or lacks depth, it's wise to continue your search until you find an SEO company with whom you feel a genuine connection.
Define Your SEO Goals: Identify what you want to achieve with SEO: increase organic traffic, improve rankings for specific keywords, enhance site usability, or boost conversion rates. Having clear goals will help you find a company that aligns with your objectives.
Evaluate Their Strategies: Ask potential SEO consulting companies about their strategies and how they plan to achieve your goals. Avoid companies that use black-hat techniques or promise instant results. Look for those that employ ethical, sustainable practices that focus on long-term success. A transparent and honest SEO consulting firm will set realistic expectations about the timeline for achieving rankings and the competitive landscape of your niche. SEO is a long-term game, often requiring months to see substantial progress.
Check Their Track Record: Research their past performance by reviewing case studies, testimonials, and client references. A reputable SEO consulting company should be able to demonstrate a history of successful projects and satisfied clients. You can refer to the user reviews we’ve compiled in this article.
Request a Proposal: Ask for a detailed proposal that outlines their approach to your project, timelines, expected outcomes, and costs. This will give you a clear understanding of what they offer and how they plan to achieve your SEO goals.
Be aware of potential red flags in SEO consulting companies that could indicate a lack of expertise, unethical practices, or a mismatch with your business needs:
Guaranteed Rankings in Unrealistic Timeframes
Be wary of any SEO company that promises top rankings within a short period, such as a few weeks or months. SEO is a long-term strategy, and results take time. Guarantees of quick fixes often involve black-hat techniques that can penalize your site.
Lack of Transparency and Reporting
If an SEO company is not transparent about its strategies or is hesitant to provide detailed reports and updates, consider it a red flag. A reputable company will be open about its methods and regularly share progress and insights.
One-Size-Fits-All Strategies
Avoid companies that offer generic SEO packages without considering your unique business goals, industry, and competitive landscape. Effective SEO requires a customized approach tailored to your specific needs.
Lack of Case Studies or References
A credible SEO consulting company should be able to provide case studies or references from past clients. If they cannot showcase their successes or provide contacts for references, it's a sign to look elsewhere.
Using Outdated Techniques
SEO best practices evolve rapidly. If a company suggests outdated techniques like keyword stuffing or cloaking, it's a clear sign they're not up-to-date with current SEO standards.
The SEO consulting firms highlighted in this article have consistently demonstrated their expertise in the field. They have demonstrated their ability to navigate the complexities of SEO, adapt to industry changes, and deliver tangible results for their clients.
We encourage you to consider your unique needs and goals as you explore these firms. With the right partner, your business can thrive online, and we are confident that the options presented here can play a pivotal role in realizing your digital objectives.
What is an SEO consultant?
An SEO consultant is a professional who specializes in search engine optimization. They provide expertise and guidance to improve a website's visibility on search engines like Google. Their role is to analyze, strategize, and implement SEO techniques to boost organic traffic and rankings.
Are SEO consulting companies worth it?
Yes, SEO consulting companies can be worth the investment. They bring specialized knowledge and expertise to the table. However, the worthiness of an SEO consulting company depends on individual business goals, resources, and the commitment to implementing recommended strategies. For businesses looking to optimize their online presence and stay competitive in the digital landscape, partnering with an SEO consulting firm can often bring significant benefits.
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